Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Volkswagen T-ROC concept debuts at Geneva Motor show

As promised, Volkswagen brought the pint-sized T-ROC concept to the Geneva Motor Show this week. Intended to be positioned below the Taigun compact SUV (not to be confused with the Tiguan) the T-ROC sits on the Golf platform known internally as MQB. But the T-ROC is actually shorter than the Golf, at 164.5 inches in length, owing to short overhangs.

McLaren 12C Can-Am goes in to production

The track only McLaren 12C – the 12C Can-Am – was revealed as a one-off at Pebble Beach but is now going in to limited production. The 12C Can-Am is aimed at the lucrative track day market in the States, and without the constraints of any production series McLaren has been able to play as they wish. That means the 12C Can-Am – developed by the McLaren GT Team which developed the 12C GT3 Race car – gets a new aerodynamic package that improves downforce by 30 per cent, including a carbon fibre splitter with winglets, a carbon fibre diffuser and huge rear spoiler.